Theme Options

Navigate to Appearance > Theme Settings in the Admin Didebar.

The options here are pretty self explanatory. We will stop only on some of them:

General

Here you can position the logo in the main navigation bar. Just write 4 vallues in pixels with space between them. The order of the values represents the direction - top, right, bottom, left.

Styling & Layout

You can select on which pages to show the top block with the search and category fields.

Colors

Change the main colors of the theme.

Deals > Order Categories By

Select the default way that the Categories views are ordered

Typography

Select the Heading and Body fonts of your site.

Connect & Social

The API keys that the Twitter and Mailchimp widgets use. You can find.create yours on the official sites of the applications - https://apps.twitter.com/ and https://admin.mailchimp.com/account/api/

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Setting Up the Menu

To customize the navigation menu go to Appearance > Menus and customize it as you'll normally do on a Wordpress site.

And don't forget to check the Theme Location at the bottom to be Sidebar Menu after creating your menu.

If you want to add additional pages to the menu like Deals or Categories click on Screen Options in the upper left corner of the page and check the types that you want to appear as selectables for the menu navigation.

When you are done, click Save Menu.